Additional Information

Additional Information
  • Home

Account Navigation

Account Navigation

Currency - All prices are in AUD

Currency - All prices are in AUD
 Loading... Please wait...
  • Call us on 877-SOLARTECH
  • My Account
Solartech

MB-220 Dynamics 365 for Marketing

$0.00

MB-220 Dynamics 365 for Marketing

$0.00
Quantity:
Share

Product Description

MB-220 Dynamics 365 for Marketing training from Solartech

In this 4-day Dynamics 365 for Marketing training contains the following 2 courses. It is intend to help attendees to prepare for Exam MB-220 and save money when they purchase all 2 courses together. 

________________________________________________________________________________________ 

MB-220T01 Configure settings and core functionality in Dynamics 365 for Marketing training from Solartech

This is 3-day course, Marketing transformation, organization and growth starts here. With Dynamics 365 for Marketing, you can turn prospects into business relationships. Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes and make smarter decisions to maximize your marketing ROI.This course will review the marketing application configuration needed to get started. It will also dive into lead creation, management and scoring. From there, the course will cover creating marketing forms and pages. Then learn how to break up leads and contacts through segmentation to help focus marketing efforts. Next, understand how to create email marketing messages using the advanced designer functionality. Then tie all the pieces together with the customer journey. Dynamics 365 for Marketing allows you to use customer journeys to create a model that helps you guide the members of a selected marketing segment through this process by using automated messaging, activity generation, interactive decision points, and more. Finally, learn how to view, understand and manage customer insights. Learn all the settings and core functionality within Dynamics 365 for Marketing through custom demonstrations, check your knowledge questions and hands on learning labs.  

Audience profile 

 

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses. 

Prerequisites for Configure settings and core functionality in Dynamics 365 for Marketing MB-220T01  

Before attending this course, students must have: 

  • An understanding of the basics of Dynamics 365 and knowledge of marketing principles, strategies and procedures  

At course completion of this Configure settings and core functionality in Dynamics 365 for Marketing MB-220T01  

After completing this course, you will be able to: 

  • Configure advanced setting
  • Manage marketing content, templates and integrations
  • Create and manage leads
  • Assess sales readiness through lead scoring models
  • Design and create marketing forms and pages
  • Create and manage segments, subscription centers, lists and double opt in
  • Design and create email messages
  • Set up and launch customer journeys
  • View, understand and mange customer insights 

Course Outline for Configure settings and core functionality in Dynamics 365 for Marketing MB-220T01  

Module 1: Marketing Application Configuration 

In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing. 

Lessons  

  • Configure advanced settings
  • Manage marketing content and templates
  • Manage LinkedIn and Power BI integrations 

After completing this module, you will be able to: 

  • Configure advanced settings such as organization, business management, content, marketing and event settings
  • Manage marketing content and templates 

Module 2: Leads 

This module will review how to create, manage and score leads.

Lessons  

  • Create and manage leads
  • Assess Sales Readiness 

After completing this module, you will be able to: 

  • Create and manage leads
  • Synchronize leads from LinkedIn
  • Assess sales readiness using lead scoring model

Module 3: Marketing Forms and Pages 

This module will cover how to create marketing forms and pages. 

Lessons  

  • Create marketing forms
  • Create marketing pages
  • Manage internet marketing 

After completing this module, you will be able to: 

  • Create marketing forms and embed them on marketing pages
  • Create a marketing page
  • Preview, validate and go live with a marketing page
  • Create marketing form and page templates 

Module 4: Segments and Lists 

This module will cover how to manage segments, subscription centers, lists and double opt-in. 

After completing this module, you will be able to: 

  • Configure static and dynamic segments
  • Create a subscription list
  • Set up a subscription center page
  • Set up and enable a double opt-in process 

Module 5: Marketing Emails 

This module will cover how to create email messages in Dynamics 365 for Marketing. 

Lessons  

  • Create Email Message 

After completing this module, you will be able to: 

  • Create and design email messages
  • Preview, validate and go live with email messages
  • Save an email message as a template 

Module 6: Customer Journeys 

This module will review the customer journey creation process. 

Lessons  

  • Create customer journeys 

After completing this module, you will be able to: 

  • Create a customer journey from a template
  • Identify customer journey tiles and properties
  • Validate and go live with a customer journey
  • Create an account-based customer journey
  • Understand the marketing calendar features 

Module 7: Insights 

This module will demonstrate how to view, understand and manage customer insights. 

Lessons  

  • Marketing insights
  • Customer insights
  • Marketing execution insights
  • Lead management insights
  • Internet marketing insights 

After completing this module, you will be able to: 

  • Locate insights
  • Understand marketing insights such as contact, segment, customer journey, marketing email, lead, lead scoring, marketing form, marketing page, website and redirect URL

_____________________________________________________________________________ 

MB-220T02 Set up events and surveys in Dynamics 365 for Marketing training from Solartech 

This is 1-day course, Events, webinars and surveys are often a crucial part of how a marketing organization reaches customers. Events and webinars contain many moving parts and can be complex to manage. Dynamics 365 for Marketing simplifies this process by bringing all the planning data into one central location and providing execution channels through a customizable event portal. Surveys are often provided post event but can also be used throughout the marketing lifecycle to solicit feedback. Through Microsoft’s Voice of the Customer solution, surveys are easy to set up, manage, execute and associate to an event. This course will cover event planning including setting up and managing sessions, speakers, passes, waitlists, venues, sponsors, vendors, logistics and accommodations. As well as event execution such as creating custom registration fields, managing registrations and check ins and the event portal. Then the course will cover survey creation and distribution. Finally, it will conclude with event and survey results. Learn all the event and survey functionality within Dynamics 365 for Marketing through custom demonstrations, check your knowledge questions and hands on learning labs.   

Audience profile 

 

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.  

Prerequisites for Set up events and surveys in Dynamics 365 for Marketing MB-220T02  

Before attending this course, students must have: 

  • An understanding of the basics of Dynamics 365 and knowledge of marketing principles, strategies and procedures  

At course completion of this Set up events and surveys in Dynamics 365 for Marketing MB-220T02  

After completing this course, you will be able to: 

  • Set up and manage event planning capabilities
  • Create event messaging, customize the event portal and manage registrations and check ins
  • Design, configure and distribute surveys 

Course Outline for Set up events and surveys in Dynamics 365 for Marketing MB-220T02  

Module 1: Events 

In this module you will learn how to manage event planning and execution in Dynamics 365 for Marketing. 

Lessons  

  • Manage event planning
  • Manage event execution 

After completing this module, you will be able to: 

  • Create in-person and webinar events
  • Set up event planning features such as sessions, speakers, event passes, waitlists, venues, and sponsors
  • Create and manage recurring events
  • Create custom registration fields
  • Create event outbound messaging
  • Set up and manage the event portal, registration and check-in functionality 

Module 2: Voice of the Customer

In this module you will review how to configure, design and distribute Voice of the Customer surveys in Dynamics 365 for Marketing.  

Lessons  

  • Create surveys 

After completing this module, you will be able to: 

  • Create a reusable survey theme
  • Create, design, preview and publish a survey
  • Learn how to distribute a survey through Dynamics 365 for Marketing channels
  • Clone, import, translate, close, stop or delete a survey 

Module 3: Results 

In the Results module, you will review marketing event and survey insights. 

Lessons  

  • Review event and survey results 

After completing this module, you will be able to: 

  • Utilize the event dashboard to assess the outcome of your events
  • View the results of your surveys

 

 

 

 

 

 

 

Product Reviews